Updated November 6, 2026
Klaviyo: Email and SMS marketing built for e-commerce brands. People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.
These 8 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.
| Tool | Best for | Pricing | Free plan |
|---|---|---|---|
| ActiveCampaign | Businesses that want advanced automation and a built-in CRM | Free trial | No |
| Brevo | Businesses with large contact lists that send moderate volumes | Freemium | Yes |
| Campaign Monitor | Marketers and agencies who care about email design | Free trial | No |
| Constant Contact | Small businesses and nonprofits that want hands-on support | Free trial | No |
| HubSpot CRM | Small and mid-size businesses that want to start free and add marketing and sales tools later | Freemium | Yes |
| Kit | Bloggers, YouTubers, podcasters and course creators | Freemium | Yes |
| Mailchimp | Small businesses and beginners starting email marketing | Freemium | Yes |
| MailerLite | Small businesses and creators on a budget | Freemium | Yes |
Email marketing with some of the strongest automation available.
Paid plans with a free trial.
Who it suits: Businesses that want advanced automation and a built-in CRM.
All-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue).
Free plan available. Paid plans add more features and limits.
Who it suits: Businesses with large contact lists that send moderate volumes.
Polished email marketing with strong design tools.
Paid plans with a free trial.
Who it suits: Marketers and agencies who care about email design.
Beginner-friendly email marketing with events and phone support.
Paid plans with a free trial.
Who it suits: Small businesses and nonprofits that want hands-on support.
5.
Best for: Small and mid-size businesses that want to start free and add marketing and sales tools later
Free CRM that grows into a full marketing, sales and service platform.
Free plan available. Paid plans add more features and limits.
Who it suits: Small and mid-size businesses that want to start free and add marketing and sales tools later.
Email marketing for creators (formerly ConvertKit).
Free plan available. Paid plans add more features and limits.
Who it suits: Bloggers, YouTubers, podcasters and course creators.
Well-known email marketing platform with templates and automation.
Free plan available. Paid plans add more features and limits.
Who it suits: Small businesses and beginners starting email marketing.
Simple, affordable email marketing with a generous free plan.
Free plan available. Paid plans add more features and limits.
Who it suits: Small businesses and creators on a budget.
Email marketing tools let you build a subscriber list, design emails, send campaigns and set up automations such as welcome series and abandoned-cart reminders. The right one depends on whether you are a creator, a store or a B2B company.
Prices and features change often. Check each vendor’s website for current plans before you buy.
