Email and SMS marketing built for e-commerce brands.
Best for: Online stores that want data-driven email and SMS.
- Deep store integrations
- Flows and automation
- Segmentation
- SMS
Best email marketing software in 2026
Email marketing tools let you build a subscriber list, design emails, send campaigns and set up automations such as welcome series and abandoned-cart reminders. The right one depends on whether you are a creator, a store or a B2B company.
10 tools compared. Top picks first, then alphabetical. No paid placements.
Free CRM that grows into a full marketing, sales and service platform.
Best for: Small and mid-size businesses that want to start free and add marketing and sales tools later.
- Contacts and companies
- Deal pipelines
- Email tracking and templates
- Meeting scheduler
ActiveCampaign
Free trialEmail marketing with some of the strongest automation available.
Best for: Businesses that want advanced automation and a built-in CRM.
- Automation builder
- Email campaigns
- CRM
- Lead scoring
Brevo
FreemiumAll-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue).
Best for: Businesses with large contact lists that send moderate volumes.
- Email campaigns
- Transactional email
- SMS and WhatsApp
- Automation
Campaign Monitor
Free trialPolished email marketing with strong design tools.
Best for: Marketers and agencies who care about email design.
- Drag-and-drop builder
- Templates
- Automation journeys
- Segmentation
Constant Contact
Free trialBeginner-friendly email marketing with events and phone support.
Best for: Small businesses and nonprofits that want hands-on support.
- Email templates
- Event marketing
- Social posting
- Automation
Kit
FreemiumEmail marketing for creators (formerly ConvertKit).
Best for: Bloggers, YouTubers, podcasters and course creators.
- Landing pages and forms
- Tag-based subscribers
- Visual automations
- Digital product sales
Mailchimp
FreemiumWell-known email marketing platform with templates and automation.
Best for: Small businesses and beginners starting email marketing.
- Email builder
- Automations
- Audience segmentation
- Landing pages
MailerLite
FreemiumSimple, affordable email marketing with a generous free plan.
Best for: Small businesses and creators on a budget.
- Drag-and-drop editor
- Automations
- Landing pages and websites
- Forms and pop-ups
Omnisend
FreemiumEmail and SMS marketing for e-commerce, a Klaviyo alternative.
Best for: Small and mid-size online stores.
- Pre-built e-commerce automations
- Email and SMS
- Pop-ups and forms
- Segmentation