Best web and product analytics tools in 2026

The most widely used free website analytics tool.

Best for: Almost every website wanting traffic and conversion data.

• Traffic and acquisition reports
• Events and conversions
• Audiences
• Explorations

Digital analytics platform for product and growth teams.

Best for: Product-led companies analysing user behaviour.

• Product analytics
• Experimentation
• Session replay
• Cohorts

Privacy-first website analytics with a simple dashboard.

Best for: Businesses wanting GDPR-friendly analytics.

• Cookie-free analytics
• Simple dashboard
• Events
• EU isolation

Heatmaps, session recordings and feedback surveys.

Best for: Marketers and UX teams understanding on-page behaviour.

• Heatmaps
• Session recordings
• Surveys
• Feedback widgets

Open-source analytics platform you can self-host.

Best for: Organisations that need full ownership of analytics data.

• Web analytics
• Self-hosting
• Heatmaps and recordings (plugins)
• Tag manager

Free heatmaps and session recordings from Microsoft.

Best for: Anyone wanting heatmaps and recordings at no cost.

• Session recordings
• Heatmaps
• Rage and dead click detection
• Google Analytics integration

Product analytics for tracking user events, funnels and retention.

Best for: Product teams improving apps and SaaS products.

• Event tracking
• Funnels
• Retention
• Cohorts

Simple, privacy-friendly website analytics without cookies.

Best for: Site owners who want simple stats and privacy compliance.

• Cookie-free tracking
• Single-page dashboard
• Goals and funnels
• Lightweight script

All-in-one product analytics, session replay, feature flags and experiments.

Best for: Engineering-led product teams.

• Product analytics
• Session replay
• Feature flags
• A/B testing