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Eventbrite vs Luma

Eventbrite and Luma are both used for public events, but Luma is built around communities and beautiful event pages.

At a glance

FeatureEventbrite
Freemium
Luma
Freemium
Best forOrganisers who want their event discovered by people browsing Eventbrite, and who are happy to pay per-ticket fees for that reach.Community builders and startups hosting meetups and launches.
PricingFree for free events. Paid tickets: 3.7% + $1.79 service fee per ticket, plus 2.9% payment processing per order (US). Buyers pay fees by default. Optional Premium plan: $69/month or $708/year.Free plan: 5% platform fee on paid tickets. Luma Plus (paid subscription): 0% platform fee. Stripe processing fees apply on both.
PlatformsWeb, iOS, AndroidWeb, iOS, Android
CoversEvent ticketing & registration, Event management platformsEvent ticketing & registration, Add-to-calendar & event calendars
Key features
  • Event pages, ticket types and add-ons
  • Discovery marketplace and app
  • Reserved seating and timed-entry tickets
  • Custom registration forms and embedded checkout
  • Promo codes, waitlists and automated reminders
  • Email campaigns and Facebook/Instagram ad tools
  • Eventbrite Ads (paid placements on the marketplace)
  • Organizer app with mobile check-in
  • Event pages
  • Calendars and subscribers
  • Registration and approvals
  • Paid tickets
  • Newsletters
Strengths
  • Free events are completely free, with unlimited publishing
  • Large built-in audience of people browsing for events
  • Fees can be passed to buyers, so you can receive your full ticket price
  • 24/7 chat support for organisers selling paid tickets
  • Familiar, trusted checkout for attendees
  • Gorgeous, simple event pages
  • Free for most uses
  • Great for communities
Weaknesses
  • Per-ticket fees add up on higher-priced tickets
  • Ticketing fees are not refunded when you refund an order (except cancelled events)
  • Payouts arrive after the event unless you qualify for a payout schedule
  • Extra promotion (Premium, Eventbrite Ads) costs more on top of fees
  • Fewer tools for large paid events
  • Limited seating options
Choose Eventbrite if…

You sell paid tickets to larger events and want marketplace discovery and reporting.

Full reviewVisit site
Choose Luma if…

You run meetups, launches and community events and want simple, elegant pages and calendars.

Full reviewVisit site

Our verdict

Luma is the favourite for tech and community events; Eventbrite is better for larger paid events that need discovery.

Features and pricing change often. Check both vendors' websites for current plans before you buy.